Atmosphere from Product Creative Content Creation Practicum by Agribusiness Students
Malang (27/12), The development of technology in the digital era which is growing faster day by day, will indirectly affect several aspects of life, ranging from online learning systems, transportation, product marketing that has a wider scope and is supported by global market developments.
To answer these challenges, the academic community must be creative in concocting practicum content while still considering the learning outcomes of graduates. The Agribusiness Study Program applies a mix of learning methods to adapt to the times. One of the efforts is to equip practitioners with digital marketing content creation material in career and entrepreneurship practicum.
In making product creative content, students are guided by digital marketing such as making product marketing content through digital advertising videos. In the learning process, students are equipped with the introduction of tools, followed by the process of taking videos, editing, and writing scripts and dubbing.
Ary Bakhtiar as the Career and Entrepreneurship Practicum Instructor, explained that with the implementation of this creative product content creation, it is hoped that it will be able to equip Agribusiness Students to be able to compete in the digital era like today. (OO)
